Portfolio of Branding, Events & Experiential Campaigns | Prakash Kuttappan

Bajaj Maxima – Power Challenge

The Bajaj Maxima Power Challenge was designed as an experiential marketing campaign that allowed three-wheeler drivers and transport operators to experience the product’s performance firsthand. A custom track featuring ramps, mud, clay, and gravel sections was created, with participants challenged to complete the course within a benchmark time set by expert drivers. The campaign received an overwhelming response, leading to test drives, vehicle exchanges, and high engagement, and its success resulted in the execution of 29 similar events across Tier II and Tier III towns in Tamil Nadu, with the concept later adopted in other states.

Ashok Leyland Dost – BS4 Awareness Campaign

The Ashok Leyland Dost BS4 campaign was conducted as a mobile awareness program across markets, tempo stands, and transport hubs in Coimbatore. The activation featured a fabricated BS4 vehicle display with illuminated branding, feature videos shown on onboard monitors, and interactive games that encouraged participation. The campaign effectively educated daily transport users on BS4 features, collected valuable customer data for future follow-ups, and strengthened the connection between the brand and end users through direct engagement.

Bajaj RE – Showroom on Wheels

The Bajaj RE Showroom on Wheels was a mobile roadshow concept created to deliver a virtual showroom experience directly to auto drivers and transport aspirants. A tempo was converted into a moving showroom displaying spare parts and product features through visual demonstrations and videos, while customer registrations and product comparisons were conducted on-site. Executed across Chennai and later expanded to multiple locations in Tamil Nadu, the campaign successfully drove test rides, inquiries, and increased brand visibility among the target audience.

Bajaj Two-Wheelers – Platina Comfort Challenge

The Bajaj Platina Comfort Challenge was an experiential campaign designed to demonstrate the bike’s superior comfort and smooth ride compared to competitors. Participants first rode their own motorcycles on a specially designed track with gravel, sand, humps, and mud, with vibrations recorded and streamed live, before test riding the Platina on the same track. The direct comparison clearly highlighted Platina’s comfort and mileage, resulting in strong audience engagement, exchange inquiries, and successful execution across more than 20 locations in Tamil Nadu.